MdAIR 32nd Annual Conference

October 26, 2018

Goucher College

Baltimore, MD

Data Matter: The Why's & The How's 

This year’s conference theme looks at the innovative IR, Assessment, and Strategic Planning work done to support our colleagues and institutions.


Register Now



Dr. José Antonio Bowen  

President of Goucher College

will give the Keynote address titled:

"Data and The New Learning Economy"

José Antonio Bowen is President of Goucher College.  He taught at Stanford and Georgetown, and was Dean of the Meadows School of the Arts at Southern Methodist University. He has written over 100 scholarly articles and has appeared as a musician with Stan Getz, Bobby McFerrin, and others.  He has written a symphony, music for Hubert Laws and Jerry Garcia, and is the author of Teaching Naked: How Moving Technology out of your College Classroom will Improve Student Learning and winner of Boyer Award for significant contributions to American higher education.

Presentations at this year's conference

Trying it All Together: Alignment Exercises for Effective Assessment

Dr. Javarro Russell, Senior Assessment Strategist

Educational Testing Service (ETS)

Many institutions develop effective assessment components, but fail to integrate those tactics into a comprehensive assessment system that informs decisions about improvement. In this session we will explore the process of aligning learning outcomes, curricular/co-curricular activities, and assessments for the purpose of improving student learning. Workshop attendees will evaluate the quality of the alignment of their assessment processes and identify how that alignment impacts the inferences that can be made from assessment results. They will encounter and address practical issues when aligning the assessment process for their institution. 

Baby Steps Toward GDPR Compliance and Data Governance

Matthew Kibler, Director of Institutional Research & Assessment  

Dr.  Victor Sensenig, Chief of Staff & VP for Policy & Planning

Washington College

This session will be run in a round table format. The presenters will begin by giving a brief overview of the GDPR followed by the steps Washington College is taking to become GDPR compliant. The speakers will also discuss how they are leveraging this process to move the campus towards stronger data governance. Participants in the session will then be encouraged to engage in the discussion and share experiences with the GDPR on their campuses.

Institutional Transformation: A Case Study

Vinnie Maruggi, Director

 Chris Hall, Planning & Research Analyst

Chesapeake College

In 2017, Chesapeake College launched a transformation/ reorganization that included the creation of a new academic structure and the realignment of student and academic services. At the request of the Board of Trustees, the College evaluated progress to date with the implementation. Institutional Research was integrally involved in the process that included a survey to solicit feedback from faculty and staff and focus groups to elicit further information to delve deeper into the themes that arose from the surveys. This presentation will describe IR's role in this unique undertaking along with the findings and results.

Delaware Study
F. Thomas Eleuterio

Excellence in Assessment Designation: Lessons Learned during the Application Process
Becky Verzinski, Assistant VP for Assessment

Bowie State University

Bowie State University was given the National Institute for Learning Outcomes Assessment (NILOA) Excellence in Assessment (EIA) designation in 2018. Participants will hear about the lessons learned in the application process and will be provided recommendations for preparing for the EIA application process. A question and answer session will also be a part of the presentation.

They’re doing WHAT with my data?! IR is Out of the Basement and Into the Boardroom
Dr. Nassim Ebrahimi Associate VP for Strategy, Planning & Effectiveness, Prince George's Community College

Dr. Jon Enriquez, Director, Office of Research & Policy Analysis, Maryland Higher Education Commission

Dennis J. Hoyle, Senior Research Analyst, Maryland Independent College & University Association

Ann Kellogg, Director of Reporting Services & MHEC Liaison, Maryland Longitudinal Data Systems

Brad Phillips, Director of Policy Analysis & Institutional Research, Maryland Association of Community Colleges

Ever feel like that caricature closeted, visored number cruncher hunched over a manual adding machine plugging away at data no one will ever see or use? Well lift up your head folks! What you’ll see is that the world has become fully vested (enamored even) in the concept of data-driven decision-making. This panel will uncover the mystery of who’s using the information you produce and how. It will also lend insight into the changing perspective of your role and value in the policy-making arena.

Defining and Tracking "Innovative Learning

Jennifer Causey, Senior Research Analyst

 Elizabeth Peters-Kirk, Institutional Reserach & Effectiveness Assistant

George Mason University

George Mason University is invested in ensuring students graduate with essential experiences (Innovative Learning) that go beyond their degree requirements. However, it is sometimes difficult to capture the breadth of a student’s experience. This talk will illustrate how Mason objectively defined these experiences in their Strategic Plan through six measures (research courses, studying abroad, internship, capstone courses, clinical work, and student teaching), and how collaboration between Institutional Research and other offices tracks student involvement over time. We will also demonstrate how we will use SAS Visual Analytics to create interactive dashboards in order to promote future analyses with university officials.

Data Matters in Grant Proposal Writing

Dr. Vell Lyles, Research Analyst 

Patrick Kelleher, Director of Planning 

Community College of Baltimore County

Requests for Proposals (RFP) are issued for federal, state, and private grants. To win awards, applicants must address requirements in the proposal solicitation. At the Community College of Baltimore County (CCBC) the Planning, Research and Evaluation Office dedicated a substantial portion of a research analyst’s time to prepare data reports that inform the need and evaluation sections of grants. This presentation will cover grant structures for private, state and federal grants, data reports for each type of grant, and demonstrate how databases connected to the Student Enterprise System are used to provide a timely response to grant writers.


Motorists approaching Goucher College from any direction are advised to take the Baltimore Beltway (I-695), leaving it at exit 27A-Towson (Dulaney Valley Road south). The college entrance is on the left, one-half block from exit 27A.


Dorsey Lot (no permit required) See map below

Campus Map

Download the Goucher map

© Maryland AIR
Powered by Wild Apricot Membership Software